LOUIS VUITTON in China

 Not a temporary discount, but directly to lower the prices, LV stores in 29 Chinese mainland this year, based on the collective quietly wholesale handbags and purses in the original price down 2% -7% price cut involved, including watches, jewelry, clothing, bag and shoes, including LV all products, this is to enter the Mainland market for the first time after the price cuts, Hong Kong, Macau is not in the list of price cuts. Known not discount, prices will never lower prices LV price reduction on luxury goods industry is undoubtedly a depth charge, and also triggered a chain reaction of many other luxury goods, goods from a new beginning in June, Ferragamo, Gucci, Fendi, Dior, Celine and other first-line brands have different levels of discount promotions.

Manufacturing and consumer distance, so full of dreams of their customers has been the preferred destination for luxury goods Mulberry replica Handbags industry, marketing, law, but what makes LV began looking downward, and then boldly markdowns? If the combination of the current global economic crisis and the status of the Chinese consumer market, one can see the face of crisis, big luxury, "helpless" and the Chinese consumer market for "infinite hope."

Say "no choice" because the price cuts for luxury items such as LV is a rather bad way, but the face of the potential consumer market in China, but had to cut prices. LV price reduction is not a commendable practice, reasons can be analyzed from two aspects, one hand, the luxury market by net worth to determine its orientation is a basic principle, the higher price is a hallmark of the brand positioning and symbols replica Prada Handbags , is telling the consumer, I only play for those who can sell one of my services, manufacturing and consumer distance, thereby enhancing the consumer has an expensive luxury for the scarcity of desire, so if shortly after the launch of a luxury began to cut prices, not only allow customers to purchase products before the feeling of hurt and the fool that bought their products worth of the brand's image will deteriorate; the other hand, for brands such as LV goal consumers, LV brand brings its own emotional satisfaction far greater than its function to meet the consumer acceptance of the LV, more expensive brands and from the few customers, in this case, LV price reductions in some sense, not only hurt the feelings of the original high-end customers, lower prices mean the brand value as LV low-end customer base to the extension of high-end customers for it everytime it is difficult to accept the things, and such approach is not conducive to the expansion of existing customers because consumers will suddenly feeling found that LV used to be so high profits may cut prices to such a force, Louis Vuitton 96800 which will hurt the LV brand core values. [ Back ]