LV's new market

 LV are the face of the Chinese market, lower prices seems the current global economic crisis in the inevitable choice discount authentic designer handbags . Therefore, the Chinese market, "infinite hope" is also a price adjustment LV are the main consideration. Why? First, the structural differences between consumers. LV are the real consumers in China and other countries in Europe there are great differences in U.S. and Europe, luxury fashion is basically the main consumer groups of consumers aged over 40, but in China, consumption of luxury fashion show younger features, large-scale concentrated in the 18-50 years old, small-scale concentrated in the 30-50 year-old ,18-39 crowd is the main consumer groups in fashion, this feature means that consumers LV tried to sell products to those with too large and rich and successful China itself there are some rich dislocation, and that Chinese consumers between income and consumption itself is not a positive correlation, not necessarily wealthy middle class spending power consumption than a strong, Because Chinese consumers in the fashion of the chase phase louis vuitton cheap Gucci Handbags , Tide has become the main features of China's fashion market, in this context, there were many monthly income of 3,000 yuan, but in moderation may be only a few months to buy the LV consumer groups This shows that China's fashion marketing luxury goods and abroad can not be used as the model, if the positioning is too high, not consumers, location is too low, it can not fashion into its luxury, so a slightly lower figure, who became the LV in the Chinese market to increase market sales have a strategic choice; Second, China is a fashion brand rampant piracy market, the reason many consumers buy pirated brand names, reason is because consumers in China's overall income level and not high, not everyone can afford luxury goods consumption, even if a lot of moderation to buy a genuine LV consumers Versace replica Handbags , but still can not afford the majority at the 1% of China's population pyramid is not a very sizable group of consumers, the real fashion luxury goods, consumer groups globrand.com in the pyramid is often 10% or 20% of consumer groups, which led to fashion luxury consumption to get larger and have greater difficulty, and many Consumers who buy pirated brand-name value description name brand, Chinese and above marks, but very many people can not afford their authentic LV prices, which in turn shows LV there are unrealistically high price in China, the phenomenon of downward price adjustment is undoubtedly attract more people to buy cheap pirated from a legitimate strategy shift; Third, tariffs and market strategies for multiple reasons, China's inland fashion commodity prices higher than Hong Kong and Europe around 20-30% Many luxury brands to enter China in holding high the years to play, hopes to maintain high brand premium to the high profits and high-end set elusive brand image, the final results in the domestic market, consumers tend to Europe and the United States and Hong Kong for travel shopping and so on, diverting a part of China's consumer market, LV are narrowing the mainland and Hong Kong and the price difference between Europe and America, to stimulate consumers to buy more mainland passion, develop their consumer habits Louis Vuitton 96800 , is a kind of access to long-term profit strategy, after all, China's population.